PR Week digital ramble

PRW_DIGI10_Shine_021

As requested, here’s a pdf of the Shine essay in the PR Week digital supplement, penned by your’s truly. As such, it’s a bunch of old pony.

(NB: I’m not entirely sure that I’m allowed to post this up here. It might upset the powers that be at PR Week. If so, let me know and I’ll take it down.)

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