Someone said to me once there is no such thing as an influential blogger, because as soon as they become influential, they are journalists. There’s something in that. Once money is changing hands, you’ve crossed over to the dark side. Or is that the light side?

For instance, I’ve never recommended that a client runs an advertorial. If you want to advertise, advertise. If you want some credible editorial, then come up with a story strong enough to interest a journalist.

And to Lolly’s point, review programmes have been run since…well, since products were first produced. There’s nothing wrong with putting kit in the hands of journalists and bloggers, if there’s no expectation other than a frank and honest view.

Where Lolly’s original post that kick started this is spot on, is where she says: “I am very much pro-incentivising bloggers for their time but favour product-based incentives, thus giving bloggers the opportunity to experience the brand/product in question first-hand.”

http://www.laurenceborel.com/2009/11/15/should-bloggers-get-paid-to-write-blog-posts/

How otherwise can a blogger retain their credibility? If an agency wants to advertise on a blog, why not by a banner ad and stay well clear of this potential minefield?

Duncan – I think Brawn has a brilliant future. In fact, there’s a large part of me that simply says ‘go where Ross Brawn is’. The man’s a genius and has won wherever he’s been.

The news this morning that Merc are taking a 75% share and leaving McLaren (just supplying engines) sounds to me that Brawn has a pretty good future and maybe this is where Button should stay.

I think he will loose the political battle with Hamilton, especially without Mercedes to keep him in line. Yiou are spot on though, those two together will hand the title to Vettel.

Be interesting to see what happens.

Just don’t make me watch it!

Its your petrol to dispose off give it to charity, they could open a collection service for unused fuel at Girona and elsewhere.

first thing I am going to do is report it to the EU and see what they have to say,

Last time I am going to rent Hertz, they are partners with RyanAir. and these are the people who want the government travel Tax in Ireland done away with, I suppose so they can grab it for themselves and their partners

You don’t expect it From Hertz, perhaps their Directors will see the Light, or the red on their balance sheet if they don’t

RIP OFF RIP OFF RIP OFF