That’s my Christmas pressie sorted then. Wifey, are you listening?
I've done some work in the past with a fella called Nick Gregory. Actually, my wife's done more during their time together at Oracle and MediaSurface. Nick's a very smart marketing guy and now runs his own consultancy, Market Accelerator.
…that Gabbi came across. It’s called Xtranormal and, put very simply (because it’s very simple) it’s a site where you can make little animated films simply by typing the script and dragging a few camera angle changes, expressions and actions where you want them.
So the post on Tuesday stirred up a neat little discussion. I was thinking that while it's obviously easy to sit back and say what might be broken with a process, it's also important to propose an alternative. So I thought I'd play client for half an hour, and try and work out how I'd go about selecting an agency in my perfect little theoretical world (though – and despite my flippant remark – you could do worse than read Gabbi's summary of the Winning Without Pitching Manifesto in the comments).
Last week, when Confused.com decided to pay some of the losing agencies in its pitch process for the ideas that they came up with, the company was roundly applauded by the PR industry. "At last," people cried, "a recognition that creative ideas are valuable." Fair enough. Clive at Bite wants to know how you put a price on a great idea, rightly pointing out that the value of a brilliant piece of creative will likely outstrip the two minutes in the shower it took to come up with it. I know for a fact, for instance, that Marmite's 'Love it or hate it' strapline was the result of a five minute stationery cupboard meeting between an advertising executive and a 22-year old intern (that's a complete lie, by the way).
Mobile technologies and the 'always connected' society bring innumerable benefits, there's no doubt. But they have their downsides too…mainly due to the fact that we're, umm, always connected. People moan about it, but we're our own worst enemies. The lost art of the holiday handover is a great example.
Badge engineering is a phrase used in the motor industry…it describes attempts to make a duff car more attractive by sticking a racier badge on it. OK, so in some cases it’s more than aesthetic and some genuine engineering is involved (think McLaren Mercedes) but not in all (think MG Metro).
The Asus Lamborghini is, to my mind, a pretty cynical attempt to sex up the dull PC. The flimsiness of the proposition is reflected in the guff on the Micro Anvika website. Check this out:
“With poetic precision and atelier craftsmanship, the ASUS-LAMBORGHINI VX5 is a fitting tribute to the LAMBORGHINI Reventón. It is the superlative of avant garde design, one that triggers the primeval senses for exhilaration and power.”
Thing is, I’m sure it’s a very good PC, so why try and dress it up with a Lamborghini badge?
Funnily enough, having bought a MacBook a couple of weeks ago, I’ve been holding forth on the whole PC vs. Mac debate over on the Edelman Tech blog. Another case of the PC world trying its hardest to be cool and in doing so looking like the geek in Prada shades?
It's my 40th birthday today. A good time to reflect. Excuse the self-indulgence.